In the interest of a strong partnership and successful advertising campaigns, we have outlined the responsibilities and requirements of our agreement below. These Service Terms are subject to the General Terms and each individual term applies unless agreed otherwise in your Contract.

Our service:
As your digital marketing partner, we will carry out our services with a reasonable standard of care. Our PPC services will consist of:

Set-up & Build: We will set up paid advertising accounts with search engines and build a PPC advertising campaign for your business.

Monitoring & Optimisation: This will include a range of campaign strategies, including: Keyword Research, Competitor Analysis, Mobile Optimisation and Ad Extension Implementation.
Transparency & Satisfaction: We will provide you with monthly reporting and complete ownership of the advertising account. You will also be able to provide service feedback to make sure you are happy with the service from your Account Manager.

Please note: Add People have no control over the algorithms that operate the Search Engines and thus cannot guarantee how your adverts will display, nor can we take responsibility for any detrimental effects from actions made by you or the Search Engines.

Your responsibilities:
In order for us to deliver our services effectively, there are a few specific requirements for you to consider. These requirements are your responsibility and they are essential to making sure that we can deliver our services properly:

Contact: We will need to have one point of contact who will be able to provide access details for relevant online accounts, sign off on campaign adverts and content required to promote your business.
Access: To facilitate the delivery of our services, you should provide the required access credentials including, but not limited to: FTP details, Google Logins and Website access details.

Content: We may ask you for marketing collateral relevant to your business for use in your adverts. You must ensure that you provide us with the requested content and understand that any delays may impact the delivery and performance of your campaign.

Budget: You are responsible for ensuring that the agreed budgets are paid to the relevant advertising platform. We will work towards your agreed daily budget and you will have the flexibility to amend the advertising budget on a monthly basis.

Tracking: To ensure that your campaigns are tracking and are implemented properly, we may require you or your technical representative to access and make changes to your website. Although you are responsible for ensuring that tracking is implemented on your website properly, our Account Managers will assist where possible. After any changes made to your website by any party, we would recommend that all phone numbers, forms and any other ‘calls to action’ are fully tested by you and your representative. For Google Shopping campaigns, you will require a product feed and a Google Merchant center account. Our Account Managers are experienced with resolving most issues and will endeavor to assists wherever possible but ultimately the responsibility lies with you.

Platforms: You must comply with the Terms & Conditions of any third party agreement you enter in relation to our services, such as advertising platforms.