Do Backlinks as A Ranking Factor Matter For SEO?

Just designing and creating a website doesn’t mean you have achieved much. It is only the beginning of your online journey. You have a long distance to cover for your website to be relevant.

Existing somewhere in the middle of nothing where no one can know about you is equal to being non-existing. Similarly, a website just launched on to the vast sea of the web world just occupies a dot and will not be recognized at all by searchers.

You did not put in all the effort to create a website to have a web existence. You want much more from it. Now all you need is the services of an SEO marketing agency India.

This agency will do the needful and use the SEO tactics to make your website visible. For this to happen you need to find a place on the first page of the search engine.

This is a challenging task and so much goes into improving the rank of the website. One of them is creating backlinks. When you come across this term backlink you would wonder what it is. How is it related to SEO? And does backlinks as a ranking factor matter for SEO.

The queries explained

The following points explained by an SEO specialist India may throw some light on these queries.

First, it is important to know what backlink is. You can define this briefly as a link from one website page to another website.

In general, it is considered that the more backlinks that are directed to your website more will its popularity be. So, in theory, you should start linking your website to some other websites and have other websites linked to yours.

This can create a big impact no doubt. But, is it so easy to do this and get enough backlinks for your website? It is said the more backlinks you get the ranking of your website improves further.

Hence to get a notch higher on the ranking scale you need to get enough backlinks. This is not an easy task and you would need the assistance of an SEO expert India.

Natural way is the best

Now the expert opinion is the same that SEO ranking will improve with having more backlinks. Here s/he will start the work of getting more backlinks. Then what does this expert need to do to get backlinks?

Then you can also learn that there are different ways of getting such backlinks. You can pay to get backlinks or just apply the SEO and wait to get some backlinks in a natural way.

As said the former way is easier and you can get enough backlinks if you can afford it. The latter is time bound and you may have to wait for some positive outcome. Also, you need to put in some effort to get such backlinks.

Wasting time is big no

Isn’t it foolhardy and a waste of time when you can just pay and get enough backlinks instead of waiting months to get them in a natural way? On the outset, it may seem a little foolish to wait.

But not only quantity but the quality of the backlinks also matters in the ranking. Always getting enough numbers does not take you a notch higher. When you pay for getting backlinks the quality of such links is not ensured.

Get relevant backlinks

Another point to remember say the experts at Google SEO services India that the backlinks to your website must be relevant. This can be explained with an example.

A restaurant website getting backlinks from food-related websites like food blogs, other hotels, and restaurants, social media accounts of people working in such entities or related to such entities and the like can be considered as quality backlinks.

This will benefit the restaurant with not only in improving its ranking but also its online reputation as it is linked to some already recognized and well-known establishments.

In case the restaurant gets backlinks from some sports-related website, construction company website or something that is not so much related to the restaurant business may not help with improving the ranking.

No spam please

Again, the backlinks from a spammed site may affect the website negatively. Instead of rising a notch higher on the ranking scale the website may be penalized by the search engine as it is not a recommended practice according to them.

This points to the fact that numbers only don’t always work in favour of increasing the ranking but the kind of backlinks also does matter.

The SEO expert at work must find such backlinks that are linked to the website in question and then delink them. This done then the website is again on the recovery path and can climb the ranking ladder a little higher.

Big gain from quality hyperlinks

Presently you have been linked to some quality backlinks. And you have gained from this too. The websites that you have been linked will also be linked to other sites other than you.

Even these sites are striving hard to improve their ranking and enhance their online reputation. Most of these websites would have hired the best SEO India services for this work.

As these websites are linked with that of yours the more links, they create it will have a ripple effect on your website too.

Whenever a hyperlink is connected to one of these websites it helps with the overall growth of the world wide web. This can affect you positively too albeit to a small extent.

Link with multiple websites beneficial

But when you are connected via backlinks with multiple websites the benefit you get can also be huge. Hence it is always important to be linked with the best websites. You can get more benefit out of it.

The work of the SEO expert is to check and assess these backlinks from time to time. You would not want to be caught off guard when a spammed website is linked with yours.

Out of the blue, you get a notification that your website is penalized for a certain linking. So, you need to be alert and do the needful that no such spammed site gets anywhere near you. Usually, the SEO experts will check this on the SEO tools available online.

Know your competitor

Then again it is always important to keep a tab on your competitor too. After all your main competitor is another start-up or business venture that is into similar business as you.

These competitors are not sitting idle. They too are employing some of the best SEO experts in town to rank higher and would want to outsmart you.

So, you need to be wary of them and keep an eye on their activities and the improvement they have made. You also need to know how that improvement came about. There is nothing wrong in creating a hyperlink to their website.

It may benefit you but you would not want a competitor to surpass your business. You will know what action they have taken and it will lead you to the websites you need to target.

Keeping alert and making the necessary changes from time to time is what you should never forget. This is the argument in favor of how backlinks can help improve the ranking. This answers the main query that backlinks to matter for SEO ranking.

Want to Get Marketing Results Fast Follow These Steps

For every business, the most important factor is to run it profitably. This not only sustains itself and makes it financially sound but also paves the way for its growth.

To achieve this whether it is a start-up or an established company it has to have the right marketing strategy in place.

Then it has to have its marketing result from time to time on its hand. This will give it an idea in which area it has improved and what it lacks.

Deploy best marketing strategy

Also, the results can be the base to formulate a new marketing policy or tweak the original one to get better results.

Also, the policy should be to get these results fast so that the change in policy can be incorporated as early as possible.

So is there a way to get these marketing results fast. Following these steps, it will surely help bring results to your notice faster.

  • Know your target audience
  • Know the pain points
  • Know the methods to make the product or service better to meet customer needs

Sales and marketing works in tandem

For the marketing strategy to be effective the company needs to have an alignment in their marketing and sales policy. There are several points to keep in mind when making a marketing policy so that you get better results faster. Today is the age of digital marketing and it deploys various methods including top PPC marketing services. With a good PPC management firm in place it is easy to target the right audience.  This can improve the reach and bring in more conversion from the leads.

Target your audience

For this, the best PPC services company has to be deployed. PPC is pay per click and you need to bid for the keywords to get the best results.

This can turn out to be a costly affair and may surpass the budget. But you may need to follow this policy to get faster results.

But if you face a cash crunch and stop the cash flow into the PPC ad agency firm the service will stop immediately.

So the best policy would be to get affordable PPC services on board. This way the flow of funds is curtailed and you get good value for the money spent on such ads and the PPC marketing.

Know the pain points

Next, you need to concentrate on the pain points. Yes, you have got some leads and also some feedback from the customers and their needs.

So there may be some areas which you need to address. So that more and more customers come on board.

It may be the marketing SEO services deployed by you not getting the strategy right or some other flaw in the marketing policy that is hindering the sales of the products and services.

It is really important to know the pain points to further advance in your marketing strategy.

Not addressing it may turn out to be costlier in the long run or may bring in losses that you cannot cover up.

So you need to have the best SEO service agency in place. This service provider will use the best SEO practices to rank the website higher on the search engine. This can bring in more clicks and leads.

Bring in more leads to convert to sales

This can then be generated into sales. Usually, the results of any search engine marketing services are slow.

But it should not be too slow that after the initial product launch the audience gets no whiff of your product and it is wiped out of their memory. If this is the case, then a relaunch may be needed.

This is again an expense and a burden on the finances and hence the overall profit.

Overcome pain points

Hence overcome the pain points as soon as possible and put a better policy in place. This will surely pave the way for better marketing tactics and bring an increase in sales.

The SEO services agency deployed by you usually works hard to get the results faster. But it is up to you to follow all the advice offered by its experts.

All the entities and people concerned with the company has to work in tandem to get the best of results.

Improve on products and services

Also then it is important to know how to make the products better or offer better services to the customers.

The professional SEO services may be able to throw light on this and what policy changes or product changes need to be made to serve the customer better.

There may be a flaw in the product or it may be higher priced compared to a similar product offered by a rival company.

Then a rethink is needed on this and the marketing of the product needs to be done in a way to attract the customer to your fold.

Today the social media networks are used to market the goods and services. It is easy to make things viral with ease.

Negative feedback on your product or service also may get viral. This can become detrimental.

So you need to have a good SEO service agency in place as well as a good marketing team that knows the pain points as well as the methods to bring in improvement and increase leads and eventually sales.

So with this improved sales there is a surety of getting better ROI and increase in profit. So if this is not a better policy in bring in better results in marketing and that too faster then what is.

What Is the Actual Time Taken to Complete SEO for A Website?

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Are you an owner of a website then your first wish would be to be visible? Ranking high and being placed on the first page would be your ultimate goal. So how can this happen?

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This can be done via SEO – search engine optimization. Then how long will it take for this SEO to rank your website high? Basically, you can say SEO is not a simple entity and one needs to master it.

On becoming an expert, you will learn that it can take a minimum of 4-6 months for SEO to show results. This is what most of the experts in this area opine.

Various Factors

To start with SEO several factors need to be considered. These can be listed as
• Website design
• Baseline traffic
• Domain age
• Geographic location
• Meta descriptions
• Competition
• Target market

All these play a major role in determining the time taken for driving traffic to the website from SEO. This can take up to four to six months to start giving some results. Of course, this can change over time.

What traction after 12 months is seen to be more after 6 months. So you can say that SEO is a long term process. Nothing can be foolhardier than to stop the SEO process in 2-3 months on not seeing any results. Here patience pays more dividend.

Step by Step Process

Then again SEO is step by step process. After knowing the different Seo factors mentioned above you need to apply the SEO process accordingly. A new website, a new domain name, no business history, fresh content are all factors that can affect the outcome of the SEO process.

The Phases

  • The first phase comprises of research, audit, planning, and strategy. The faster you complete these the sooner the results can start coming in. Sometimes for better results, some changes, especially in the website design, may be recommended. If this is the case again the SEO process gets delayed.
  • The second phase is mostly the technical side of the SEO process. Here website modifications or overhaul are done as the case may be. So the SEO process can start after completing this. Link building is a part of this phase and it can continue side by side of the website overhaul. Here too no result can be seen because of the SEO process.
  • The third phase focuses on creating the content. They can be anything from articles, blogs, FAQs, whitepapers, information about the company and its products and services, and much more. The content depends on the type of the website and what it intends to do. Here some improvement in the rankings can be seen. You can find yourself fortunate that such an improvement is paving the way for some leads and sales conversion here.
  • The fourth phase is typically the continuation of the previous phases. On continuing this work, you can expect some real-time results of the SEO process. There will be a further improvement of ranking, traffic and also lead generation. These results point out to the fact that the SEO process in on the right lines and is working.
  • The fifth phase is an amplification of the fourth phase. To increase direct traffic social media may be incorporated now. More content is added. You can now observe a natural link profile and generate more leads creating more conversion into sales. Also, PR outreach can also be tried at this stage. The result is improved ranking and more traffic.
  • The last phase is a continuous process. Your website is now visible and has achieved high rank. The strategy now is to maintain this rank or rank it even higher and get the Numero Uno position. You need to put in efforts on more content creation and promoting it. This needs to be unique and specific depending on the kind of business and the website. For instance, a local business is different from global e-commerce business. The requirement of SEO also varies.

At this stage, the websites that have undergone the proper SEO process would have seen the required improvement in ranking.


To conclude four main factors that determine the SEO are:

  • Keyword and search phrases– this helps drive traffic to the website. Expert SEO will know which are these that can help bring traffic to your website.
  • Domain name – the SEO process revolves around this. Its history and its relationship built with the internet can affect the SEO ranking.
  • Location and kind of business – a niche business may have fewer competitors in your area then ranking high would be easier via the SEO process. With high competition and global presence taking over the rivals may seem a bit difficult.
  • Website content – the tall order to accomplish for any website is to have remarkable and unique content. This can attract more traffic and hence help with rankings on the search engine.

    So you can see that SEO is not one size fits all process.