Pug Chalk

Their previous advertising provider got them a result of $178 per acquisition. In 6 weeks we reduced their cost to $4.40 per acquisition.

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Pug Chalk is an app that lets users take pictures of their pug, and then add images and text, to bring their pug to life and then post on social media.


They had a previous marketer who charged a $1,000 a month fee for themselves and $1,000 of Facebook advertising. At the end of that campaign they had very few paying customers and very few customer insights.


We proposed a pricing methodology that allowed us to test cheaply and rewarded long term success.


We worked with Pug Chalk to test and bring their cost per Download down, using our testing methodology. We improved the price per app install. From $178 to $4.40 per app install.