Boost Your Business with These 12 Online Promotional Methods

Advertising is a sure shot method for promoting business as well as boosting it. From day one the start-up is set up the goal is to develop it.

So, the owners are always on the lookout for methods to grow and take the company to great heights. As mentioned, various ways may be deployed to achieve this goal.

Then there may be a need to hire the services of SEO or PPC advertising management services. In this digital age, online advertising is the preferred mode.

This company will deduce a few major ways to promote your products and services. Here is a list of 12 methods of this endorsements.

Today online presence has become a must for businesses. This is because several people are online.

This creates effective opportunities for businesses to grow and develop using online advertising.

There are main two methods of online advertising they are PPC and SEO. The former is a paid ad campaign and the latter brings organic traffic.

This is done by hiring a PPC services company.

This is the list of 12 ways

1. Single keywords are the key

After opening a PPC account the PPC advertising specialist will select a few keywords. It is important to use single keywords for the campaign.

There should be no keyword bloating. Doing this may bring in traffic but may not be relevant as this traffic may not bring sale conversions. For real effect sale conversions are vital.

2. In-app advertising

With an increase in the use of smartphones and tablets advertising through them makes more sense.

A unique way can be putting ads on the apps which are solely accessed via these devices. This also helps get usage and demographic data which can help target audience.

3. Social media ads

Today social media marketing is really popular what with several networking sites available. Businesses can use these portals to put ads and can expect a huge reach.

There is a huge possibility of so many members sharing and resharing the ads and content on these handles.

Businesses do not have to spend on such promotion and this free of cost endorsement can bring in a lot of traffic that can be sale conversions.

These ads are truly effective. But the catch is the content should be impressive to attract such an action.

4. Retargeting

With retargeting the advertisers get a second chance to target the audience or customers.

Sometimes there are visitors to the site but they fail to take any action. Targeting them a second time may bring about some leads and conversions.

5. Segmenting traffic

Traffic can be segmented as a generic product based branded and the like. This can help create a sales funnel which will get geared toward high-intensity searches and this can isolate the traffic that can bring about conversions.

6. Link building

With backlink building, there is a high chance of converting visits and traffic into conversions. It takes a lot of work on the part of SEO management services.

It is necessary to reach out to other sites and arrange content exchanges which connect the different sites. Such linking can bring about more traffic and also convert these into sales.

7. Email marketing

It is one of the most effective methods of building connections and relationships.

If valuable information is sent via mail it is more effective and brings about more conversions than other kinds of emails which may be treated as junk.

8. Blogging

Creating blogs and posting them on the websites is really effective. This works best when the content is relevant and informative.

Posting new blogs from time to time and creating backlinks with other sites attracts traffic and leads. It is important to convert this to sales and it is not a difficult task.

This is a good SEO strategy and is recommended by SEO expert services. This method is used to target audiences too. With such a strategy the leads can bring more conversions.

9. Video marketing

Creating videos and uploading them on social media sites like Facebook, Instagram and so on makes it possible to convey your message and reach the audience more effectively.

There is more impact with such visual display. So, it is recommended to upload such videos that can promote the products and services and offer more information about them.

10. Podcasts

Releasing podcasts works similarly to video marketing. The format is a little different. Also making podcasts is easier than making videos.

11. Webinars

Sharing information is key to advertising. Doing this via webinars is another way of doing it. This is an easier method of sharing information.

Here response to queries can be done in real time. This becomes more effective to bring in more results for sale conversion.

12. Search engine marketing

With SEO organic traffic can be diverted toward the website. This is more important than the paid ad campaign and is more effective in bringing sales conversion.

This can bring about ROI sooner and help develop the business faster too. This is one of the most important aspects of the promotion of websites.

It is through the hard work of some top SEO services company the website can rank higher and become more visible. If the SEO is poor then no other strategy will be effective.

These are the 12 ways that can help promote your business effectively and bring in more profit and generate more revenue for your business.

Tactics to Drive Free Traffic to The Website

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Website traffic can bring about business growth and it is important to deduce ways to increase the same to your website.

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With more traffic on your website, you can get many benefits like

  • Know about your marketing strategy
  • Get to know about your audience
  • Find ways to improve your SEO and the credibility of the search engine
  • Help generate more leads which can increase sale conversion and bring more profit and revenue for your business.

This is the general opinion of many an expert who provides website and SEO services. The crux of the matter is that you need to drive traffic to your website.

And these experts will tell you that there are various methods of driving traffic. While a few are free the others are paid methods. It is up to you to choose any or all the methods to bring traffic to your website.

Ways of getting traffic for free

First, it would be interesting to know a few freeways of getting more website traffic. One more point to bear in mind is that whatever traffic is driven to the website should be of good quality.

This simply means that only that traffic and leads that can bring about sales conversion are important. Other kinds of traffic that do not lead to conversion is not relevant at all.

All this means is that you need to get the right kind of traffic that can increase engagement.

The SEO consultant services that you hire will suggest a number of methods for optimizing the website for sale conversion. These may include

  • Having a call to action button
  • Including lead capture forms at the right place
  • Providing the relevant information that visitors seek
  • Making navigation intuitive and easy

With these in place, the visitors will find it easy to find what they are seeking and their visit may become fruitful. There is a high chance of converting the hits to leads and finally to customers.

Of course, your goal is to get the right kind of traffic but there is no one set method or tool to get this kind of traffic to your website.

You may have to use different methods at different times to drive traffic. But putting in some effort and giving it time will surely bear some fruit.

The strategies that are recommended by the marketing SEO services are

  • Off-page SEO
  • On page SEO
  • Directory listings
  • Online Ads
  • Social media
  • Email
  • Blogging

Now we know some of the methods to increase traffic but now you need to know some reliable and effective ways to increase traffic for free. These can be listed thus.

1. You need to create a free GMB listing

An optimized GMB listing is found to  get seven times more visits than those that are incomplete. So, start by providing all the information the potential customer seeks it may lead to sale conversion easily.

2. On page SEO

On page SEO performed on all the website pages leads to increase in ranking by way of more visitors. This is free but may take some time. It is important to upload quality content from time to time. This can bring in more traffic that is relevant.

3. Building backlinks

Building backlinks is also an important strategy recommended by business SEO services. It helps drive quality traffic to your website.

4. Getting listed on online directories

Getting listed on online directories is one more free method of driving traffic. Also, get listed on the review sites. For this, you need to link your profile to the website. Keep updating the listing this will bring in more traffic. This can help with website ranking as well.

5. Social media network sites

Another important method to get traffic for free is posting on the social media network sites like Facebook, Instagram, Pinterest and so on. These can be videos, gifs, blog posts and the like. The social media visitors can become visitors to your website also being influenced by such posts.

6. Targeting long-tailed keywords

Targeting long-tailed keywords are also helpful in driving traffic to your website. This does not cost anything more. These kinds of keywords can help improve ranking thereby making your website more visible. This can be a sure-shot method of bringing in more traffic.

7. Email marketing

Email marketing is a proven method used by top SEO services to drive traffic. You can send newsletters and promotional offers on a regular basis to customers via email. This is a good way to stay in touch with them. There is little chance of losing them when you are in their constant contact.

8. Guest blogs

Posting guest blogs by some industry influencer on your website also can attract more traffic. These business influencers have a high reputation. So, a link with them will bring more traffic to you and help with website ranking also.

Being active online like comment on blog posts, social media posts and the like increases your online engagements.

Doing this on websites relevant to your business can drive traffic to your website too. More such engagement more your profile gets exposure.

This will be a big influencer in creating a good impression of your business. What more do you want?

These are just a few methods of creating leads to your website for free. There are other methods which help drive traffic to the website for free like

  • Including hashtags in the posts
  • Using landing pages
  • Learning from the website analytics and more.

If these methods that are free of cost do not work you do have paid methods. But these are the last choices.

Laying the Spotlight on Digital Marketing Vital for Business

Once you are into the business it is essential to use the best of marketing skills.

If you are not very adept at marketing then you should hire one of the best marketing and SEO services agencies in town.

This agency will be able to form a digital marketing strategy for your company. Yes, you may have put in place the traditional marketing methods and have a great deal of trust in this.

But the business it brings may be a trickle in front of the digital marketing techniques you will find out soon. On one side the advertising on tv and print is expensive and the response from it may be just lukewarm.

In contrast, digital marketing is cost-effective. There are other advantages of using this method too.

Those who have overlooked such benefits and have relied heavily on the former have to either shut shop or have very slow growth and are struggling to exist in this huge sea of competitive business world.

A checklist of advantages

Here is a list of advantages of digital marketing for the perusal of those who would want to know more about it.

  • Learn about the consumers’ wants and preferences
  • Being able to interact with potential customers
  • Can get to know the customer
  • Customer reach is high
  • The technique is cost-effective
  • Create brand awareness
  • Get feedback both good and bad
  • Target audience
  • Track the responses immediately
  • Generates more leads

These are just a few of the direct benefits. There are some indirect benefits of using digital marketing.

Existence doesn’t bring in customers

Just because you exist in the corporate world offering services or selling some products it does not mean that you can attract customers.

In fact, the customer needs to know more about your business and what you are offering. This enlightenment can be done via ads- not the traditional way but the digital way.

Let the online marketing SEO services come out with a plan. According to it, your marketing agenda is ready and you let the world know about your business.

Create impactful strategy

This strategy should be impactful. Just your presence on the web world should attract a few hits.

This can create leads and it is up to you to convert this into sales. Once you have registered sales the money flows in and you start generating a bit of profit.

Here the strategy would be to target the kind of audience that you envisage as your potential customers. Also, you create brand awareness and make your online presence felt.

The initial response may not be really awesome but you have made a mark in the corporate world.

Now you have to build on this and garner more customers. With the data of a few purchases, you can know about the kind of customers that are interested in your products and services.

Also, there may be reviews coming in- some good and some bad. You can pat your back for the good ones and give a serious thought for the bad ones. This is the gateway for improvement.

When you start improving the customer can trust you more. Higher the trust greater the loyalty. This trait alone can help build a customer base. This is important for any business.

Time to modify marketing strategy

By now you would have known your target audience, customers response, consumer needs and a lot more.

So it is high time you modified your marketing strategy. You can get yourself better SEO service packages to improve your marketing.

This move will bring in more customers to your fold and pave the way for your growth. Presently brand awareness is created to some extent.

You need to step this up. Also, you would have had a better ranking on the search engine too.

This needs to improve and the website needs to find a place on the first page of the search engine. Better SEO strategies can bring about this.

Deploy various methods

The digital marketing strategy would have deployed only a few of the methods from the likes of SEO, SMM, PPC campaign and so on.

Each of these services may not be cheap. For example, PPC web marketing need to be paid on a monthly basis.

This can be costly in the long run too. But to grow you need to broaden your purse strings and deploy other strategies side by side which are cost effective.

This can increase your revenue and bring about an ROI sooner too. This can be made possible because you have customers online and there will be an immediate response from them.

Also, you have competitors online. They are using different kinds of strategies to develop their business. You need to outsmart them and go past them to have an edge over them.

Know competitor’s strategy

First, you need to find out their strategies and in what way they are better than you. They may have used some good SEO services.

Then use this or a better strategy to get in the level of them or a notch higher. This can bring the market in your favor to some extent.

To get better traction you need to engage with the customers and be accessible to them. Always the sale may not be a commendable one.

There may be some complaints coming in. At such times it is important to react positively and resolve the issues proactively in favor of the customers.

This helps in building customer trust. This way you can increase the number of customers in your kitty.

Give importance to resolve customers issues

Also, when you resolve some issue amicably you gain loyalty too. Such loyal customers will think twice before leaving your fold.

You need to build such a reputation that come what may the customer will most of the time be on board. The pages of your trust books will get swelled when the number of such customers increases.

This kind of trust will make the customers come to you rather you going to the customers. This is an important aspect and says a good deal about your reputation and trust building.

It is such strategies that help make your venture a success in the commercial arena. Again, coming back the target audience you would have built your marketing strategy keeping in mind their wants and preferences.

But for growth, you have to diversify and bring in other products for sale or offer other kinds of services. Then the target audience may change.

So, your marketing policy needs to be modified a bit to target all kinds of audience.

Bring about the needed growth

Only this will sustain the growth and bring about the needed development. Otherwise, there is a chance of stagnation which can be detrimental for business growth.

Then when this happens you give the hard-earned chance to the rival. This should not happen then to get back to the previous position you may have work doubly hard and may have to spend more on the marketing strategies.

This can again affect your finances and reduce the profit margin. To increase this, you may have to increase the selling price.

This may prove to be fatal and lead to losing a few customers, especially that are cost conscious. So whatever strategy you pick it should be done judiciously so that you maintain your ranking and your level and not lose out to the rivals.

A Comprehensive Guide to Keyword Mapping in 2019

Before we get deeper into keyword mapping, let us begin by knowing the meaning of the term.

Keyword mapping is pairing the chosen keywords to the correct pages inside your website.

 

If the current structure of your website does not support the keywords, it would even involve creating new pages.

Keyword mapping can often be called by other names – keyword sitemaps or information architecture optimization. A PPC marketing company is best suited to help you.

If your keyword mapping is quite perfect, you can see every page on the website in a cohesive manner.

You would be able to consider the exact positioning in the search engine pages results from here.

This will help you to portray your unique selling position as you deem suitable. You should keep in mind that you are getting the conversions from the website as a whole and not the individual pages.

You would be able to optimise the website with the keyword map with the help of a PPC marketing company, not just the individual pages.

How to do Keyword Mapping?

As soon as you understand keyword mapping, the process becomes very simple.

There are two important steps in PPC management services that you have to take before mapping the keywords.

Researching the keywords

Before you can map the keywords to the website, you need to know what are the keywords that you have to work with. Proper keyword research is necessary for this step.

You would need to uncover both the head and long tail keywords. It will help you to create a well-planned mapping document.

You should not get caught up in trying to get a rank for every good keyword. You would need to work with the client and set expectations during the research phase. It is an important step of the PPC management campaign.

As soon as you have a good list of keywords in the field and the geographical location, you would want to map them to the most appropriate pages with the help of PPC campaign management services.

Checking current relevance

The idea is that you need to assign the keywords to the pages that you want to rank. You would need to ask yourself which pages are most relevant to the keywords that you have identified.

Similar keywords are usually grouped together. They could have a variation of the word positions, synonyms and others.

They will get mapped to the same page and it would cut the time you spend. The first step is to assign the keywords to the pages which are the most relevant.

It would be safe to map the head keyword and some of the long-tail keywords to the page. PPC advertising companies can help you.

Preparing the Keyword Mapping Document

Preparing the keyword mapping document would help to keep the things organized and deliver the on-page optimization document to the client.

This is also known as the SEO change document or on-page optimization document.

Different agencies and PPC campaign services assign different names to it but the purpose is just the same.

The keyword mapping document is based on a spreadsheet where each of the rows is a specific page on the website.

Each of the columns would be a crucial element for the on-page optimization process. The existing page data needs to be pulled before making a recommendation on the new page data.

This would add more value to the client. This would show how much you have done to get everything aligned to the keyword.

There should be notes for each page – this might include recommendations for word count, body content or image alt tagging.

Though the mapping process only includes assigning the keywords to the mapped keyword column, it will act as the foundation for creating the recommended page data. This is what you would be delivering to the client.

The existing website vs your redesign

Slight differences would be there in the document and the way you map the keywords. When you have a new website, you would generally have a sitemap to work with or you would need to design that.

You would be able to use each of the pages from there. Get help from a renowned PPC agency.

In the case of the redesign, You would be having a set of pages and URLs from the old website.

You would need to use the updated URLs as they would appear on the new website. With a redesign, you would need to create the pages yourself if you have extra keywords that do not fit well with the proposed sitemap.

The assigning of the keywords would also be different for a redesign and you would want to take into account the pages that the ranking the best for the keyword list.

It would be a case-by-case basis which you can find out through experimentation with a little help from a PPC company.

Why is it necessary to go through the keyword mapping process?

It would be easier to see the reason in two parts. These are as follows:

Everyone can see the keywords that are given priority for a particular page

It is important when you are involved in current content creation or content marketing project. There would be lots of opportunities to link them internally and refer to other websites.

The mapped keywords on the core service pages and the other blog posts would guide which anchors are to be used during internal linking. Pay per click advertising can help here.

Duplicate content can be avoided

If you are publishing website content, it might be easy to forget what was published a year back.

You might even forget what you had done a couple of months back. You might start writing something very similar to what is already there.

If you have a similar idea, it could be a good idea to refresh the existing post, thus making it more authoritative.

Now, when you are getting involved with keyword mapping, you should think in terms of the user.

You should also keep in touch with the updates Google makes in its algorithms.

Last but not the least, you should keep a firm grip over the type of keywords you are using. You should be doing pretty good if you follow the guidelines.

How to promote your new Website with PPC

PPC marketing has lots of potential for improving your traffic results. Every PPC marketing agency builds its own unique strategies. However, you cannot guarantee the result until you do it well.

Some of the best practices that you can use on your PPC marketing are as follows:

1. Doing some keyword research

If you want to do search engine marketing, keyword research is quite important. This also plays an important role in social media PPC.

PPC marketing is valuable for every PPC marketing company because the ads would show at the moment are looking for something that you have on sale.

However, you cannot assume to know the terms people would be looking to use to search for the products and services.

If you use keyword research, the specific language along with the target audience will be revealed with keyword research.

You can find out the products that people would be looking for on your website.

You can find out how competitive the words and phrases are. PPC marketing is progressing as we speak, and the popularity of the keywords would be related to how much you are willing to spend.

A proper PPC campaign management strategy requires you to find the most relevant keywords.

However, it will also involve figuring out the keywords that would offer the best value for the cost.

This means you would be able to improve your ROI over time. You can use PPC campaign management services for the job.

2. Researching the audience

Not every business would appeal to everyone. You would need to look for the specific people who would care about your content and buy the products that you have on offer.

The advertising would provide the option of targeting the ads for a specific audience. This would be based on certain factors like age, gender, interests, salary, behaviour of the consumer and their jobs.

The targeting ads available on the platforms are generally different. However, you would always have an option to limit the people who see the ads based on relevance.

For the targeting options, you should understand who you want to reach. It is important to do market research to find out who is ready to buy the products.

You need to find out the other things they like, how they shop and the places they hang out online.

If you can bring all of this information in PPC advertising, you can reach the right people for better results. PPC management services can help you in the endeavour.

3. PPC can help support the other marketing efforts

A good online marketing strategy means that there is a mix of tactics. They need to be imbibed in a way that they support each other and you can make better use of the platforms. PPC is not a replacement of content marketing, social media marketing or SEO. You can use it to bolster the other efforts.

The search engine ads can promote the products as well as content. Social media advertisements can help to get more reach and promote yourself.

It helps to put an effect on the messages you share through social media, gaining you new followers. When you use PPC to bring more traffic to the website, SEO ranking factors would help.

This includes factors like how often people link back to the pages or how much time they spend on it.

This means before launching PPC campaigns, you need some time figuring out the strategies.

This will help to strengthen your marketing. You would need to talk to other marketing specialists at the company and combine efforts for better all-around results. Use PPC advertising companies to your advantage.

4. You need to be writing stronger ads

Your ads should be doing a good job of selling your products to people and force them to click.

You should think carefully while writing or designing the ad when you are targeting your audience. You need to figure out how the product and content can help solve your problems.

you can make the ads a sweet deal for your consumers by offering them a special discount. PPC campaign services help you create a stronger ad.

A strong call to action or CTA in the advertisements can get them to take the step in clicking the ad. You should try out different CTAs to understand which one would make your audience click.

5. Building stronger landing pages

All of the PPC ads are actually designed to bring people back to you. However, you would need to decide where each of the ads should put the person on your website.

If you want to want your ads to achieve the results that you desire of them. The page built by a PPC agency is quite appropriate.

It should be relevant to the ad. If the ad is promising a good discount on the most popular products, it should land somewhere where a matching discount is being offered.

Otherwise, you should not be showing the product in the ad. This would make your visitors confused and leave them very unsatisfied and frustrated.

You should ensure that you keep the words you promise in the ads by offering a link to the relevant pages.

The ad should be designed to drive the action you are trying to. All the ads should be designed in a way that they get the people to click.

But you should have a goal in mind. You should have thought at the back of your mind what you want to offer the visitor.

In some cases, you might just want them to stick around and spend some time on the website. You could even be trying them to sign up to your subscription list.

Sometimes, the right page for the ad is already present on the website and you would not need to add a new one.

In some other cases, you would want to create a new landing page. Get a PPC advertising company to do the job for you.

6. Testing the ads

The fact is that PPCs would not offer you much space to work with. This means you need to figure out the right combination of words that will tingle the minds of your buyers.

The only way in which you can figure out if you are able to drive traffic is the ROI that you earn in the process.

This means that you would need to take some time to experiment. You would need to use different designs, wordings and CTAs and use different combinations.

By doing this, you would eventually find out what your target audience wants and this will prepare you to offer the perfect response.

Pay per click advertising can help you create the perfect ads in the long run. Keep experimenting with them and you can build a great platform through pay per click marketing.

7. Using remarketing, if required

Has it ever happened to you that you were looking for a product yesterday and you find an ad for the same today as you are browsing? This is termed as remarketing. You can use that to your advantage with PPC.

Some of the most valuable leads that you have would be those who already have some sort of relationship with you.

They can be your loyal customers who have already bought products from you and it could be someone who has been to your website once before. This would show you that these people are already interested in your products.

PPC marketing actually allows you to target the ads to those people who have already been on the website. You can be specific to them by showing them an ad based on those pages which they have already viewed.

It would be a very powerful way to recapture the attention of people who have already shown their attention. This would turn the lead into customers.

8. Monitor your campaigns and improve them

When you are just beginning with PPC advertising, you would need to keep guessing about most of the work.

But you would be getting better at it the longer you are at it. You would start to understand what your target audience wants. This is how you would create ads that would offer you better results.

But this would only happen if you take out the time to review the analytics from the PPC platforms.

You would need to monitor what is working with you and why. You should take the time to make a commitment each day or week and check the campaigns and analyze your results.

You should make changes to the ads and campaigns based on your analysis. This will certainly be offering you much better results.

It could even get you more information that you can use on a better idea tomorrow. PPC management services India can help you improve your campaign.

Most platforms today offer powerful analytics for PPC marketing. You can count on the insights to help you make more money in the long run.

All the work that you do for the websites would work only if people visit your place. One of the first worries that bother you is whether people can find you.

PPC marketing is very affordable and it is one of the most effective ways to promote the website to the interested audiences. PPC services in India can help you bring your dreams to your fist.