Want to Get Marketing Results Fast Follow These Steps

For every business, the most important factor is to run it profitably. This not only sustains itself and makes it financially sound but also paves the way for its growth.

To achieve this whether it is a start-up or an established company it has to have the right marketing strategy in place.

Then it has to have its marketing result from time to time on its hand. This will give it an idea in which area it has improved and what it lacks.

Deploy best marketing strategy

Also, the results can be the base to formulate a new marketing policy or tweak the original one to get better results.

Also, the policy should be to get these results fast so that the change in policy can be incorporated as early as possible.

So is there a way to get these marketing results fast. Following these steps, it will surely help bring results to your notice faster.

  • Know your target audience
  • Know the pain points
  • Know the methods to make the product or service better to meet customer needs

Sales and marketing works in tandem

For the marketing strategy to be effective the company needs to have an alignment in their marketing and sales policy. There are several points to keep in mind when making a marketing policy so that you get better results faster. Today is the age of digital marketing and it deploys various methods including top PPC marketing services. With a good PPC management firm in place it is easy to target the right audience.  This can improve the reach and bring in more conversion from the leads.

Target your audience

For this, the best PPC services company has to be deployed. PPC is pay per click and you need to bid for the keywords to get the best results.

This can turn out to be a costly affair and may surpass the budget. But you may need to follow this policy to get faster results.

But if you face a cash crunch and stop the cash flow into the PPC ad agency firm the service will stop immediately.

So the best policy would be to get affordable PPC services on board. This way the flow of funds is curtailed and you get good value for the money spent on such ads and the PPC marketing.

Know the pain points

Next, you need to concentrate on the pain points. Yes, you have got some leads and also some feedback from the customers and their needs.

So there may be some areas which you need to address. So that more and more customers come on board.

It may be the marketing SEO services deployed by you not getting the strategy right or some other flaw in the marketing policy that is hindering the sales of the products and services.

It is really important to know the pain points to further advance in your marketing strategy.

Not addressing it may turn out to be costlier in the long run or may bring in losses that you cannot cover up.

So you need to have the best SEO service agency in place. This service provider will use the best SEO practices to rank the website higher on the search engine. This can bring in more clicks and leads.

Bring in more leads to convert to sales

This can then be generated into sales. Usually, the results of any search engine marketing services are slow.

But it should not be too slow that after the initial product launch the audience gets no whiff of your product and it is wiped out of their memory. If this is the case, then a relaunch may be needed.

This is again an expense and a burden on the finances and hence the overall profit.

Overcome pain points

Hence overcome the pain points as soon as possible and put a better policy in place. This will surely pave the way for better marketing tactics and bring an increase in sales.

The SEO services agency deployed by you usually works hard to get the results faster. But it is up to you to follow all the advice offered by its experts.

All the entities and people concerned with the company has to work in tandem to get the best of results.

Improve on products and services

Also then it is important to know how to make the products better or offer better services to the customers.

The professional SEO services may be able to throw light on this and what policy changes or product changes need to be made to serve the customer better.

There may be a flaw in the product or it may be higher priced compared to a similar product offered by a rival company.

Then a rethink is needed on this and the marketing of the product needs to be done in a way to attract the customer to your fold.

Today the social media networks are used to market the goods and services. It is easy to make things viral with ease.

Negative feedback on your product or service also may get viral. This can become detrimental.

So you need to have a good SEO service agency in place as well as a good marketing team that knows the pain points as well as the methods to bring in improvement and increase leads and eventually sales.

So with this improved sales there is a surety of getting better ROI and increase in profit. So if this is not a better policy in bring in better results in marketing and that too faster then what is.

What Is It That Every Marketer Should Know About SEO Statistics

Data is king in the business world today. And to collect, analyse, interpret and present these empirical data the help of statistical science is taken.

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This helps in finding out the negative and the positive side of any method and study. And this kind of study helps to find a path of improvement which you should tread.

These statistical methods are followed by marketers and digital marketing is no less.

SEO is Vital to Digital Marketing

SEO is an important aspect of digital marketing or for that matter any kind of marketing. Search engine optimization as the term suggests is a method to improve your website ranking in search results.

And every website would like to have the Numero Uno position or at least be seen on the first page of the search engine.  Then clubbing the two- statistics and SEO – the marketers can know where they stand and what is the position and what improvement should be made.

Web traffic is an important entity and research by some experts say that organic search would associate to about 94% of the total web traffic and the top position on search results on google has nearly 35% click-through rate for both mobile and desktop.

This implies that if your website does not rank at the top position in search results, it will lose clicks, leads as well as sales to the rival parties.

So this indicates that SEO efforts do pay off. So let us have a statistical take on this and how it helps business improve.

Organic Search Engine Optimization

  • Different studies are conducted by various groups and their inference is as follows
  • 94% of organic traffic is via google.
  • According to 61% of marketers growing organic presence and improving SEO is given top priority in inbound marketing.
  • 4 words or longer are used in 50% search queries.
  • More leads are generated by SEO than by other marketing strategies feel 57% of marketers.
  • 75% of searchers do not go beyond the search engine on the first page.
  • With an extra 2 seconds to load the bounce rate will double.
  • If a brand appears several times 50% more visitors are likely to click a result.
  • The worldwide search is about 6.6 billion a day.
  • SEO close rate is 14.6% which is way higher than the 1.7% of outbound leads.

SEO and Social Media Marketing

  • Study on the linking the two has got some good statistical results
  • Facebook has the highest visits a whopping 61%- that amount to nearly 2 billion.
  • People from the age group between 18-34 follow a brand on social networking sites the most.
  • Many have had a good experience with a brand via social media service. 71% of these are likely to recommend that brand to others.
  • 1 in every 5 minutes spent on mobile and 1 in every 6 minutes online is found to be on Facebook.
  • Over 50 million small businesses are connecting with their customers using Facebook.
  • The onset of the highest traffic on Facebook happens from 1-3 pm midweek. Wednesdays 3 pm, Thursdays and Fridays from 1-4 pm and Saturdays and Sundays from 12-1 pm is the best time to post on Facebook.
  • Improvement of sales is seen by more than 50% of marketers who have used social media for over 2 years.

Local SEO

  • Online reviews are read by about 80-90% of people before a purchase.
  • 50% of people who did a local search on their phones visit a store within a day.
  • Online reviews are trusted by 88% of buyers
  • In 93% searches with local intent google local pack has appeared in the top position.
  • In mobile ads for local listings, 68% searchers have used the call to action button.
  • Of all Google searches, 46% are local.

Mobile SEO Statistics

  • 50% of 100 billion searches every month are from mobiles in most countries.
  • A local business is contacted by 61% mobile searches if it has a mobile-friendly website.
  • 65% of mobile searchers seek relevant information.
  • A new company or product is discovered by 51% of mobile users.
  • Mobile marketing is included by 68% of companies in the marketing strategy.

SEO and Content Marketing

  • Content improvement has shown to increase blog traffic by over 2000%.
  • Relevant content is the single most effective SEO tactic feel 72% marketers.
  • Having a blog for business websites can receive 67% more leads
  • 94% more viewership is got by blog posts with images.
  • Positive ROI is experienced 13x more by prioritizing blogging.
  • Having blogs receives 97% more links to the website.
  • Ranking can increase by over 400% by adding blogs to the website.
  • 81% of American online customers opine that blogs are a useful source of information.
  • 5x more lead generation is experienced by posting 16 blogs per month.

SEO and Video Marketing

  • Preference for a video about a product is 4x more than reading.
  • 85% of global internet traffic in the USA will be accounted for by video by 2019.
  • The video is the preferred content marketing strategy for 82% of businesses today.
  • 49% of revenue growth was seen by businesses using video.
  • Companies using instructional video content is preferred by 53% of mobile users.
  • 27% higher CTR and 34% more web conversion rate are observed by companies doing video marketing.
  • 45% of people watch YouTube or Facebook videos for more than an hour.
  • 80% of consumers felt demo videos are more helpful.
  • Organic search results increased by 50x by use of video content.
  • 157% increase in organic traffic is experienced with the use of video.

SEO Facts For Businesses

  • 59% of marketers feel SEO influences the lead generation goals.
  • 45% of companies are investing over $ 20000 each month on SEO
  • 50% of searches for business search queries are on a phone and is likely to increase in the future.

Voice Search Statistics

  • By 2020 voice search will account for 50% of the searches
  • Mobile voice related searches are 3x to be locally based.
  • Over 36% millennials use voice enabled digital assistants.
  • Voice queries have grown 3400% from 2008-2017
  • 88% of voice searches are for driving directions.

These statistical data can be of use for the future digital marketer and Search Engine Optimization expert.

What Is the Actual Time Taken to Complete SEO for A Website?

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Are you an owner of a website then your first wish would be to be visible? Ranking high and being placed on the first page would be your ultimate goal. So how can this happen?

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This can be done via SEO – search engine optimization. Then how long will it take for this SEO to rank your website high? Basically, you can say SEO is not a simple entity and one needs to master it.

On becoming an expert, you will learn that it can take a minimum of 4-6 months for SEO to show results. This is what most of the experts in this area opine.

Various Factors

To start with SEO several factors need to be considered. These can be listed as
• Website design
• Baseline traffic
• Domain age
• Geographic location
• Meta descriptions
• Competition
• Target market

All these play a major role in determining the time taken for driving traffic to the website from SEO. This can take up to four to six months to start giving some results. Of course, this can change over time.

What traction after 12 months is seen to be more after 6 months. So you can say that SEO is a long term process. Nothing can be foolhardier than to stop the SEO process in 2-3 months on not seeing any results. Here patience pays more dividend.

Step by Step Process

Then again SEO is step by step process. After knowing the different Seo factors mentioned above you need to apply the SEO process accordingly. A new website, a new domain name, no business history, fresh content are all factors that can affect the outcome of the SEO process.

The Phases

  • The first phase comprises of research, audit, planning, and strategy. The faster you complete these the sooner the results can start coming in. Sometimes for better results, some changes, especially in the website design, may be recommended. If this is the case again the SEO process gets delayed.
  • The second phase is mostly the technical side of the SEO process. Here website modifications or overhaul are done as the case may be. So the SEO process can start after completing this. Link building is a part of this phase and it can continue side by side of the website overhaul. Here too no result can be seen because of the SEO process.
  • The third phase focuses on creating the content. They can be anything from articles, blogs, FAQs, whitepapers, information about the company and its products and services, and much more. The content depends on the type of the website and what it intends to do. Here some improvement in the rankings can be seen. You can find yourself fortunate that such an improvement is paving the way for some leads and sales conversion here.
  • The fourth phase is typically the continuation of the previous phases. On continuing this work, you can expect some real-time results of the SEO process. There will be a further improvement of ranking, traffic and also lead generation. These results point out to the fact that the SEO process in on the right lines and is working.
  • The fifth phase is an amplification of the fourth phase. To increase direct traffic social media may be incorporated now. More content is added. You can now observe a natural link profile and generate more leads creating more conversion into sales. Also, PR outreach can also be tried at this stage. The result is improved ranking and more traffic.
  • The last phase is a continuous process. Your website is now visible and has achieved high rank. The strategy now is to maintain this rank or rank it even higher and get the Numero Uno position. You need to put in efforts on more content creation and promoting it. This needs to be unique and specific depending on the kind of business and the website. For instance, a local business is different from global e-commerce business. The requirement of SEO also varies.

At this stage, the websites that have undergone the proper SEO process would have seen the required improvement in ranking.

Conclusion

To conclude four main factors that determine the SEO are:

  • Keyword and search phrases– this helps drive traffic to the website. Expert SEO will know which are these that can help bring traffic to your website.
  • Domain name – the SEO process revolves around this. Its history and its relationship built with the internet can affect the SEO ranking.
  • Location and kind of business – a niche business may have fewer competitors in your area then ranking high would be easier via the SEO process. With high competition and global presence taking over the rivals may seem a bit difficult.
  • Website content – the tall order to accomplish for any website is to have remarkable and unique content. This can attract more traffic and hence help with rankings on the search engine.

    So you can see that SEO is not one size fits all process.

The Efficacy of PPC Advertising and Its Uniqueness

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There are various ways to advertise in your business. Many people use a combination of all these. You can choose which is best for you. PPC advertising is one of the key methods used in Online advertising. You can pick this as one way to promote your business.

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This method helps generate clicks to any that website. Alternatively, you can say it is a way to direct traffic to the website by way of using a few relevant keywords that are related to your services or products. As the name suggests PPC is pay per click and it generates paid traffic. The publisher gets paid by the advertiser every time someone clicks on the ad. This can be said to be one of the effective strategies of the search engine campaign in digital marketing to drive traffic to the website.

Impact on ROI will be seen when the ad campaign is well optimized and best PPC practices are followed. The ad campaign needs to be well planned and should be given enough time.

For this PPC ad campaign to be really successful and give good results a step by step process has to be followed.

1. Goal setting

Any campaign needs an objective and so does PPC. It is this objective that will help make it effectual. While planning the campaign strategy this objective needs to be the key driver. The objective for marketing can be any or all of these- lead generation, brand awareness, increase website traffic and/or more sale generation. To fulfil the goal of the ad campaign each of these objectives need proper planning.

2. Picking the platform

PPC ads can be placed on various platforms like google, Bing or yahoo. Even social media portals like Instagram, Facebook and so on can act as the platforms for the PPC ads. You need to choose the platform wisely and then plan the strategy of the ad campaign accordingly. Google ads is an interface for advertising offered by Google and it is one of the most effective platforms for PPC. You can publish your ads on this platform and expect good results from it. The other platforms mentioned are also relatively effective so they too can be used to place your ads for the PPC campaign.

3. Targeting the audience

You need to know your relevant audience. This can be done according to the geographic location which is known as geo-targeting or it can be targeted to a specific kind of device, wireless network or operating systems known as device targeting.

In geo-targeting, you need to identify and choose your location where your ad campaign can do well. It can be a city, country or particular area in your city. With this, you can focus on the locations via the ad campaign to find your right customers. This will help in an increase in ROI. This can help optimize the campaign leading to give significantly good results.

In device targeting, you can reach a particular group that uses a specific kind of device. Most people use mobile phones today. So your campaign can target this audience that uses this device the most. You can even customize the ads for different OS and devices. Thus a huger audience can be targeted with the ad campaign.

4. Keyword research

This is a continuous activity and can be time-consuming. At the start, you create a core keywords list. This should be refined over time and then a better list formed with some long-tailed and low-cost keywords that are highly relevant. Then you need to also weed out underperforming and high-cost keywords.

5. Effective text creation for ads

Text plays a key role in ad campaigns. This is a form of promoting the products and services on the platforms and also a way of communicating with potential customers.

The broad rule is that the text should contain a core keyword, promotion, lucrative discounts and call to action. All that can compel searchers to click on the ad.

This ad text can add to the resultant quality score of the ad which depends on multiple factors. You need to make the text appealing and unique. Matching the ad to the landing page can give better results.

6. Addition of ad extensions

Ad extensions can enhance your ad. Use this to your benefit. Through this, you can give additional information about your business like phone no, address, rating, and even additional links to the webpage. This can make the ad prominent and more relevant ad that can ensure high CTR and enhances the quality score.

7. Scheduling of ads

To optimize the ad strategy ad scheduling is vital. Show your ad when a customer is searching online. Show it at a certain time like business hours or on certain days.

This can help you attend the customers better. This can be deduced by reviewing the performance on different days and time of the day.

Then accordingly you can schedule the ads. This can also help you bid for less adjusting according to the time-based performance.

8. Landing page optimization

One important factor you should not miss in a PPC campaign is the landing page quality. It can affect the final ad quality score.

Poor content or badly designed websites may not appeal to the searchers. This can act as a deterrent to the buyer. Also, the landing page needs to give complete information regarding the product or service that you offer including the call to action button.

Optimizing the landing pages for each ad copy when you create multiple ads is a better option.

9. Filtering negative keywords

You need to identify the keywords for which you do not want your ad to be shown. In PPC ad campaign negative keywords prevent the ads from displaying for specific keywords.

So you need to do proper research for these negative keywords and make a list. This filtering will also help you reduce the ad cost and can improve ROI by way of reducing the mean CPC.

10. Monitoring competitors

One of the important factors in the marketing campaign is benchmarking. Keeping an eye on the competitors can be highly beneficial for your business.

You need to monitor their ads, the keywords used, their appearance, their strategy and everything that is needed to know.

Creating an ad similar to that of the rival can be detrimental. Design the ad copy smartly and make it look better than that of your rival company.

11. Conversion tracking code installation

To know which keywords are leading to clicks and conversion and are beneficial to your business is really important. The tracking code can help you do that. Thus you can then optimize your bid and also improve your ROI.

12. Use of analytics

Tracking and monitoring the PPC ad campaign is key to know how successful it is. What things are working and what are not should be known specifically.

When publishing ads on Google platform via google ads using google analytics will help. This will give an insight into the behaviour of the searcher. You can now also measure the website bounce rate.

This will reveal the number of visitors to the website and also those that did not perform any kind of action. Tracking the conversion rate and CTR is also important. You can then optimize your campaign and landing page based on this.

13. Vital points

For a PPC campaign to be effective you need to continuously pursue it with researching on it and refining it from time to time. Your approach should always be attentive and alert.

Don’t let complacency creep into the ad campaign. It can be pretty detrimental. All the efforts and money spent until then can all go waste. So it is important to know what should be given more importance to in a PPC campaign and what is relevant in it.

So you need to make a plan and strategy and then invest in it accordingly and deploy a PPC expert to handle your ad campaign. The more time you give to it at the start better will be the outcome of it. So putting your business in competitive hands is really vital for the growth of your business.

It is important to have a budget and also invest wisely. You can also set a daily budget for the ad. Once this budget is reached it will disappear from google or the search engine you have placed the ad on.

Also, it is important to know which keywords are worth investing in. The keywords that have higher competition and budgets can get exhausted faster. Also, it is vital to keep an eye on the bid, ad effectiveness, and overall engagement. This will allow you to adjust the bid as you progress in your PPC ad campaign.

To sum up

So you can say that the effectiveness of the PPC ad campaign is nothing but the effectiveness of the landing page, keywords, ad copy, and the PPC manager. These are the four components that play a key role in the ad campaigns. These need to work in tandem to give the best results of any PPC ad campaign.

Three Methods in Digital Marketing That Are Most Effectual

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Small businesses and start-ups usually run on small budgets and are always cash-crunched. Using cost-effective methods in all their operations is what they look for.

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So even in marketing, they need to follow a budget and not overspend. Resorting to digital marketing is the best option. It can be preferred to the traditional marketing where which can turn out to be a costly affair.

Another plus about digital marketing is the businesses can target the audience hence the reach is more and hence more traction. This then helps the business grow by getting more conversions.

Different digital marketing methods

Even in digital marketing, various methods are used like email marketing, SEO, paid ads, viral videos, social media and what not. So what among these are said to be more effectual in digital marketing?

One can pinpoint three methods that are the most effective. If these methods are tried you are sure to reach a high audience and also will boost your business fast.

These three effective forms of digital marketing can be named as SEO, paid ads and social media.

1. SEO 

SEO- short for search engine optimization. Without SEO no digital marketing strategy will work successfully. This is the experience of most of the digital marketing experts. Usually, digital marketing campaigns start with SEO.

This will determine the prominence of your website in the relevant search terms results.Your marketing campaigns would be using taglines, phrases and words and these may act as the keywords.

Your work on the SEO is to ensure that these keywords search takes users to the website.For a successful SEO drive various aspects are used. When you use SEO it can facilitate content optimization that can breathe new life into the existing content.

This will then help optimize conversion rates. Better conversion rates more business and hence more business. This then can be said to be an important measure to gauge the performance of the website.

2. Social media

You have different social media sites like Facebook, Pinterest, Instagram and so on. Now you have several people from young and old that are active on these social media sites.

The businesses make use of this situation to reach their target audience. Here too different methods are used from videos, audios, content, pictographs and what not to reach the audience and to create brand awareness.

This is an important part of marketing. Until there is brand awareness the public may not show any interest in buying the product.

The behavioural data of the users and segmenting it, small businesses can use it to reach a wide audience at a small budget. This is the most cost-effective way to reach a bigger audience.

Indeed, there can be competition from rival companies. Then it is up to the digital marketer to make content, videos, graphics that appeal the most to the audience in question to garner their attention.

The strategy should be to use the right influencers and targeted posts to get the maximum reach and traction.

Instagram and twitter give more followers and creates a better brand image. For higher reach, business conversions and brand awareness it should be Facebook and Instagram.

YouTube can be used for viral videos. All in all, you need to deduce a strategy that works best for you. You cannot follow one size fits all in social media marketing.

3. Paid ads

The value of this method in digital marketing is really immeasurable. The main goal of digital marketing is always to bring in organic traffic.

PPC ads involve paying publisher of ads when a new lead has clicked on an ad.  Google ads are one of the most effective ways to use PPC ads.

With the use of Google ads, the ranking of your website can increase dramatically and land you on the first page of the search engine results. This is very important for any business.

SEO does the same but with Pay Per Click aiding the task of ranking high gets accelerated. This helps boost the business faster which is what start-ups and small businesses are looking for.

Indeed, these 3 are the most effectual methods but using other methods like email marketing, product reviews and so on also can make the digital marketing strategy more successful.