Innovation and upgrading are a part and parcel of any technology. So can online advertising be an exception to this? Evidently no. Let us then know these updates in advertising via the internet. Advertising is one of the marketing strategies deployed across different platforms. The internet also is used as one such portal.
The main purpose of advertising it to make the world aware of your service or products. To promote these and then garner customers who will buy your products or seek your service is another rationale behind advertising. The idea behind every strategy used in this field is to increase the customer base. Following the same approach, online advertising has brought in some updates. Let us find a few of these.
1. Upgrading to https from HTTP
Security is a huge concern for every website. An unsecured site will cause traffic loss culminating in a lower rank for your site. Of course, you get a warning in the form of a popup that your site is not secure when you have not upgraded to the https. This gives you a chance to get the required update and stay secure as well as improve your ranking.
2. Better speed
The site loading speed does affect the ranking. The more time it takes to load a site it creates a feeling of déjà vu among the users. So an update in the form of page speed insights tool is introduced. Using this your site load speed on the desktop as well as the mobile phones can be known. Then steps can be taken to improve the speed and thus ranking of the site.
3. It is ads now and not AdWords
Previously known as AdWords now it is Google ads. All the advertising by Google is merged with this step and brought under one umbrella. This has removed the complexity with the online advertising. The simpler the things are made it is easier to advertise. Following this policy, this step was affected. This brings in automation and less time spent on creating, handling and optimizing of ads giving better results.
4. Introduction of smart promotions
With this introduction, the process of promotion is simplified. The ads are automated in this campaign. The delivery of the ads and their creativity are based on the services, products, and goals that are set by the advertiser. Ads are thus shown to the right audience depending on their behavior, device, location and other criteria. All in all, it is possible to target the audience with this move of using machine learning.
5. Data retention control update
With this update, there is more data that will be available. The analytics tool can now track and save this data on the platform. Now you have data increase but not data decrease. Search analytics could previously track data of past ninety days. The latest upgrade allows for tracking data up to sixteen months. This allows for better tracking of historical trends for their performance and ranking too.
This list is to update you on the latest upgrades in the online advertising arena. So go for it.