Our Customized Online Marketing Plan takes into account various online marketing vehicles including SEO, Link Building, PPC, and Content Syndication and recommends the perfect marketing plan to promote your online business. We evaluate the usability and search engine friendliness of the website in terms of design, content and SEO parameters and come up with solutions to remove any search engine roadblocks and then recommend the best overall marketing strategy.

Through the study of your business model, industry and traffic requirements our SEM experts will analyze your website on varied parameters. Based on this analysis, we may recommend website design changes to make your website more search engine friendly and offer better usability for the site visitor. After implementing the changes to your site, we will suggest the best online marketing strategy.

CORE Analysis

CORE stands for Comprehensive Online Review and Evaluation , and within this exercise your websites is examined on parameters like design, usability, navigation, calls to action, ease of use, orphan pages, broken links etc. This analysis helps us understand the branding and positioning of your website and in identifying changes that need to be made on the site for improved performance for the above parameters.

• Business Analysis
  We make it our business to understand yours. The process starts by a thorough review of your business through your eyes and understanding your specific needs and expectations. This step involves collating all the pertinent information you can give us about your processes and competition.

• Competitor and Industry Analysis
  It's imperative for any search engine business evaluation to consider the website and juxtapose it with the competitors on set parameters to ascertain the current status and then draw useful inferences from the study.

• Usability Analysis
  Browser compatibility check, Shopping cart or checkout process review, Accessibility issues, Review for errors, bad copy, broken links, code checks, calls to action, trust and credibility of the site are a few of the factors covered within the usability analysis.

• Navigation & Design Review
  Uniformity of navigation, relevance of graphics, aesthetics, layouts, colors, fonts, design elements are important factors of the look and feel of your website, and all of these add to the stickiness of the site and the amount of time a visitor spends navigating your website.

SEM Analysis

The exercise starts with a detailed analysis of the client website; the factors which affect the website both directly and indirectly, starting from the perusal of client's business model to the conversion rate, giving this whole exercise a holistic view which serves as a platform for the campaign. Below mentioned are some of the parameters considered during the analysis phase:

• On-page and Off-page Analysis
  The thorough website analysis based on the on-page and off-page factors highlights any mismatch or a missing link which hinders the website's progress on the search engines.

• Search Engine Friendliness Analysis
  Search engines are a testing grounds for any website. The analysis helps in knowing and comparing the website against the guidelines laid out by the search engines. This exercise evaluates and highlights any roadblocks confronted by the search engines and works to improve on anything unsuitable for the visitors and search engines alike.

• Content Analysis
  Content serves as an integral part of the website. It serves as the medium for the website to endorse it's product or service. But just serving the content won't be of much help as there are many players who are vying for the top prize. So, it is again important to analyze the content present on the website and make it suitable, relevant and of course original which serves the visitor's needs.

• Traffic Logs Analysis
  All this analysis looks superficial, unless substantiated by numbers. The traffic logs appropriately fill this void. The traffic logs help in tracking the performance and other shortcomings arising out of any mistake or an overlook on the part of the webmaster. A proper study of the log reports helps in countering and rectifying any anomalies.

• The other peripheral services used by the client's website such as Link Building, PPC, Article submission and the like would be subjected to analysis and recommendations for improvements.

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